The Apparel Design And Merchandising (ADAM) Program is an affordable industry-driven curriculum that meets current trends and technology in an ever-expanding field. ADAM offers the opportunity for a creative and financially stable career in the fashion industry.

Fashion merchandising students learn and experience each step of the development, promotion, and sales of fashion and lifestyle product lines. Fashion trends are identified and analyzed in order to understand the direction of product development, the positioning in the marketplace, the importance of proper sales representation via visual presentation, advertising, public relations, and social media in the fashion cycle from initial concept to brickn-mortar and e-commerce sales.

Fashion design students develop skills in design communication, including preliminary sketching, technical flat sketching, illustration, and usage of Adobe Photoshop, Illustrator and CAD software. Skills in draping, pattern drafting from draping and body measurements, and basic sewing skills to advanced construction are developed in order to create sample garments for production and sales.

From conception and development through communication and selling merchandise, this major will prepare you to take your fashion career in almost any direction.

Leadership skills are emphasized in this major, designed to put you on a path to run a company or start your own.