144 Advertising and Creative Strategy Degree Programs in USA

SCAD pioneered the world's first M.A. and M.F.A. in luxury and brand management. Gain insider access to the $350B luxury industry—spanning fashion, beauty, travel, and more. Learn from industry experts and collaborate with top brands to launch a high-profile career in luxury.

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns.

At SCAD, you'll master advertising through copywriting, art direction, digital production, and brand marketing. In a dynamic, collaborative environment, students win top industry awards and alumni shape the world’s biggest brands. SCAD’s creative approach prepares you for success in innovative advertising.

Craft Compelling Ads: BU's Master of Science in Advertising Become a creative strategist: This three-semester program equips you with the creative and strategic skills to develop, execute, and measure effective advertising campaigns across all media platforms. Graduate job-ready for careers in advertising agencies, marketing, and brand management. No GRE required. Scholarships available.

The Bachelor of Arts in Advertising and Public Relations degree program is designed to help students develop an in-depth understanding of the role and impact of advertising and public relations in both for-profit and nonprofit organizations. The program focuses on preparing students to become logical and innovative advertising and public relations professionals who also examine the ethical and cultural values in their practice. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. Specifically, the students will polish creative ideas and gain a variety of professional skills, including creating AD/PR messages; planning AD/PR media; organizing integrated communication plans; and developing sponsorships and promotional strategies. The program also stresses both analytical approaches and critical thinking skills. Students will learn the theoretical foundations underlying persuasive messaging as well as analytical tools applied to advertising and public relations research. With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relations practices. Students can tailor their messages on the basis of understanding of cultural differences and engage with ethical concerns. Upon completing the program, students will achieve a wealth of knowledge, practical skills, and the ability to think critically and strategically in developing promotional media messages and strategies.

The Bachelor's in Strategic Media with an Advertising Concentration is designed to prepare students for dynamic careers in media and advertising industries. The program emphasizes developing skills in...

Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication.

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools.

Advertising sits at the intersection of culture and the media. If you’re interested in a career that puts you at the heart of this exciting and fast-paced industry, consider the advertising program at the Newhouse School.

Zone in on the intersection of business, advertising and communication through the University of West Alabama's online Master of Arts in Integrated Marketing Communications. In an affordable, flexible format, you'll prepare for leadership roles in marketing, communication, journalism, media, advertising, public relations, social media.

Award-winning art directors, copywriters, and creative strategists will show you how to create ideas that connect with people. Develop the thinking skills and tenacity it takes to create a competitive portfolio award-winning agencies look for as you earn your advertising degree.

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. Mastery of advanced advertising principles and concepts is brought to life by working independently and collaboratively on your unique portfolio.

The MA in Advertising & Branded Media Technology provides students with an opportunity to learn the technical skills that will support their future careers in the art of advertising. It prepares students to solve tomorrow’s problems today. Learning from accomplished advertising professionals, students are prepared for the real world of advertising.

The University of West Alabama's online bachelor's in integrated marketing communications is the perfect window into a fruitful career in sports marketing and media. With a concentration in sports communication, you'll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

Emerson College’s on-campus MA in Strategic Marketing Communication prepares you for a dynamic career in marketing and communications. Tailor your degree to your goals by choosing from three focuses: Strategic Planning, Digital Strategy, or Brand Strategy. Housed in the Department of Marketing Communication, the program equips you for diverse careers on both the agency and client sides, applicable across industries like technology, healthcare, entertainment, and finance