28 Advertising and Creative Strategy Degree Programs in Italy

Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Global Marketing degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The Master of Branding is the ultimate branding educational experience: the global brand consultancy firms united into an immersive academic program. Branding journey from strategy to identity, from design to management, from innovation to customer experience, from digital to branded environment. Cross disciplines and cross countries.

The Bachelor of Science in Communication, Media and Advertising provides in-depth skills in the field of communication, referring to the historical, aesthetic, legal, linguistic and semiotic contexts of contemporary life, in a socioeconomic perspective connected with the composite scenario of digital media.

This study programme serves to explore, through the realization of the research thesis, the use of advertising, integrated marketing communications and new media in local, regional, national and global markets.

The English-language Master’s Course in Brand Strategy and Management at IED Milano explores all processes of brand management, communication, and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers.

Marketing Globale, taught in Italian, equips students with expertise in various areas of marketing (consumer/retail marketing, trade marketing, and business-to-business marketing), accounting, EU law, and communication law. Students will also attend advanced courses in statistics for marketing and industrial economics.

The Major in Global Marketing Management of the Master in Marketing Management offers an immersive journey across Rome, Amsterdam, Dubai, three global hubs where innovation, strategy, and creativity meet. This international learning experience allows students to explore marketing and business from multiple cultural and economic perspectives, developing the flexibility and mindset required to thrive in a constantly evolving global landscape.

The Master in Fashion Marketing & Brand Management provides you with the skills to become the visionary force behind successful fashion and luxury brands. With a focus on branding strategy, brand identity, digital marketing, and business development, this program empowers you to build and enhance brand awareness, unlocking new opportunities while working on creating new brands and branding strategies from scratch as well.

This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc. This program uses the A.P.E.L. (Accreditation Prior Experiential Learning) system. It is addressed to 30 years old Managers, Entrepreneurs, Professionals having at least 5 years of industry experience. A Master's degree or equivalent is required to access the program. The entire course is carried out in Distance Learning.

Global Master in Marketing Become an expert in all the key marketing tools, tasks, and variables with Rome Business School’s Global Master in Marketing. Created to equip future global leaders with knowledge of strategic thinking and planning, data-driven decisions, new marketing technologies, and future trends.

Learn how to best interpret market trends as a way to achieve successful brand vision implementation. Here’s what awaits you with the Master’s Course in Fashion Marketing at IED Milano

This course takes a holistic and interdisciplinary approach, integrating managerial, legal, technical, and psychological perspectives to examine how businesses communicate their environmental commitments—and how their marketing can sometimes be deceptive.

Study Fashion Brand Management in Milan and develop the strategic, analytical, and managerial skills needed to build, position, and grow fashion and luxury brands. This master's programme combines luxury marketing, branding, merchandising, consumer behaviour, digital strategies, and business management with industry-focused projects and real-world fashion business insights.

Retail, Customer Experience, and Brand Touchpoint are among the fundamental assets of allcompanies, national and international, operating in today's consumer markets. The RBCX Masterwants to respond to the need these companies have to hire people who know how to face new business challenges characterized by innovative business models throughthe integration of physical and digital channels.