This 8-week course provides a comprehensive overview of neuromarketing principles, equipping participants with practical skills to create impactful and ethical marketing strategies. Get ready for a transformative journey that combines the latest in neuroscience with the art of marketing, shaping you into a well-rounded and informed neuromarketing professional.

The HNC in Marketing (SCQF level 7) develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation, etc.). The course is a combination of theory and practical subjects, where learners have an opportunity to apply they’re new knowledge and skills to create Advertising and Public Relations campaigns.

It markets products and services through the various national and international channels that exist in this area, considering the current globalization of markets, in order to generate greater productivity.