Measuring the return on investment of our online marketing campaigns is key to our recruitment strategy. Only by defining and measuring key performance indicators can we determine the success of our campaigns. We not only focus on leads, as we found that data for leads can be flawed. We know for a fact that students tend to use a different email address in their application procedure, which makes it hard to guarantee a 100% match. Looking at referral traffic, we've seen positive results with Educations.com. By looking at conversions and multi-channel funnels in Google Analytics and taking into account applicant-to-student ratio's, we're able to calculate cost-per-applicant and cost-per-enrollment.
Educations.com Media Group is a key lead generating tool for us in our marketing activities and I would recommend it to anyone who needs to reach students in the Nordic market. What makes EMG stand out is the quality of the leads generated and we have a great conversion ratio on the leads. Working with Michael and his team is a great pleasure and they have contributed in a significant way to our success over the last 7 years.