Graphic designers help clients communicate by using photography, symbols, text, illustrations, color and texture in an original way in order to get the attention of their target audience. Individuals who study graphic design may be able to work as visual designers, web designers, or as copywriters and strategists.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.