The aim of the Master’s Degree in Marketing at Aalto University in Finland is to provide an understanding of marketing as a comprehensive way of thinking and offer an in-depth knowledge of the central role of marketing and its practices in business.
The core topics of the Master’s Degree in Marketing are Strategic Marketing, Business Marketing, Retail, and Consumer Culture. Students also learn about Sustainable Marketing, Brands in Strategic Marketing, Managing Innovative Selling, Sales Competition, Digital Marketing, Consumer Behavior in Design and Fashion, Fashion Marketing, and Consumer Psychology.
The Strategic Marketing course takes the student to the core of the business through a wide range of issues regarding the role of marketing in corporate strategies, management practices, competitive advantage, and business performance, while also familiarizing the students with the role of marketing in sustainable leadership and societally responsible decision-making.
The Business Marketing course provides students with knowledge on how companies create value for and with their business customers, and covers complex organizational buying behavior, design of product and services offerings, creation and management of customer-supplier relationships, and utilization of strategic business and innovation networks in the global context.
The Retail course provides students with knowledge and know-how for customer/ market-orientated creation of value in retail business with a particular focus on retail and channel management, retail concepts and business models, retail marketing, and consumer driven value chain management in retailing.
The Consumer Culture course offers the student knowledge and skills in cultural consumer research, exploring individual, social and cultural aspects of consumer behavior and how these understandings can be harnessed to create value for customers and companies..
Upon completion of the Master’s Degree in Marketing, graduates are well-prepared to launch successful careers in the field of marketing, working in marketing management and planning jobs, whether for education, consultancy, or marketing service companies.
Applicants to the Master’s Degree in Marketing must be proficient in English and possess an appropriate Bachelor´s degree or an equivalent qualification. For more details, request more information from Aalto University.
Upon completion of the Master’s Degree in Marketing programme, students are awarded with a Master of Science in Economics and Business Administration from Aalto University.
Aalto University offers the highest level of education in economics, art and design, and technology in Finland. By merging Finland’s premier business, technology, and art and design universities in 2010, the resulting institution, Aalto University, envisions a future that is international, multi-disciplinary, and full of opportunities. Based in both Helsinki and Espoo, Aalto University students are able to take advantage of what the city offers as well as being integrated into the biggest technology hub in the Nordic countries.
At Aalto University you will receive a world-class education in science, technology, business and industrial arts or a combination of these. As the boundaries of these disciplines blur, they look to the future to see where technology, business and design will take us and our students. This is where they want to be. By becoming a student in this newly formed, forward-thinking university, you will be expected to challenge the rigidity of traditional disciplines and be required to think outside the box!
Their belief is that education must offer opportunities rather than ready-made solutions. Combining disciplines allows our students to plan their own study programs based on their interests, career objectives and strengths. We encourage our students to look at their subjects and explore where collaborations can be made. Aalto University isn't only interested in how your studies will shape you, but how you can shape your discipline.
Aalto University is focused on its student-centred and enthusiastic culture where critical thinking and an open mind are essential. We strive to create an environment where all work at the university promotes equality, ethicality, and transparency.
The university offers 50 masters degree courses and 4 undergraduate degrees in English in all three specialized fields: