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Marketing Management

Summary
Length:
4 years
Language:
English
Startdate:
Look at the education's website
Educator:
INHolland - Hogeschool INHollandINHolland - Hogeschool INHolland
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Description of Marketing Management

Marketing ManagementMarketing and management are at the core of every business, whether this business is local or international, private or public, non-profitable, non-governmental or even governmental. Marketing managers solve problems, cross cultural barriers and focus on global issues. INHolland University’s bachelor’s degree in Marketing Management prepares you for a career in this fascinating area of business.

Since any company can achieve a global presence from day one, our programme focuses on international business. We consider questions such as: how does a consumer behave and why? How should we calculate the cost price? How can we optimise distribution and logistics? Who is our target group and how do we communicate effectively with it? How do we manage customer relations and improve our competitiveness? Other topics include analysing customer behaviour, optimising supply chains and e-business, helping a company establish a global presence, and dealing with clients from different cultures.

Marketing managers play an important role in business because marketing and management are at the heart of every organisation. Therefore, the marketing manager is an essential member of any management team. Successful marketing managers understand how to respond to the demands of the international market and how to communicate effectively with people from divergent cultures.

As a marketing management graduate, you have an array of positions open to you. Some of the highest paying and most sought-after jobs in business, governments and NGOs are: Marketing Manager, Product Manager, Purchasing Manager, Marketing Communication Manager, Client Services Manager and Account Managers in Advertising.

If you want to find out more about Marketing Management, you can make an information request below and the school will contact you with further information.

Application and qualification

How to apply?

Once you have decided which programme you would like to follow, you need to register. This you must do via Studielink at www.Studielink.nl. Please note that the enrolment procedure for international applications can take more than three months. To improve your chances of following the course of your choice, we advise you to enrol as early as possible and send in all the required documents.

Admission requirements:

English test: The ability to understand, speak, read and write English at a good level is the most essential requirement for foreign students wishing to enter a Dutch university. Students from non-native speaking countries (countries other than the United Kingdom, Ireland, the United States of America, Canada, Australia, New Zealand and South Africa) need an IELTS certificate with an average score of 6 for writing, reading, listening and speaking. The IELTS certificate is compulsory for Chinese students, although other international students may enter with a TOEFL certificate iBt 80 (Internet Based Test) with an overall score of 80 on reading, writing, listening, speaking. The Cambridge Certificate in Advanced English (CAE) and Proficiency in English (CPE) are also accepted.

School diploma: A secondary school diploma and final grade list is required for entering a bachelor’s degree programme. If your diploma and transcript is in English, German, French or Spanish, send a copy of both with your application form to INHolland University of Applied Sciences. If your diploma is in any other language, you will also need to enclose a certified translation (in English, German, French or Spanish) of your diploma and transcript. Please note that foreign diplomas are evaluated to check that you have the required level to enter the degree programme of your choice.

You will also need to show your original diploma and transcript to our Student Administration upon arrival.

Structure of programme

The Marketing Management programme consists of a major, a specialisation minor and a differentiation minor. The major develops your basic competencies in marketing management, and the minors allow you to specialise and personalise your course. Since marketing managers need to communicate effectively in an international environment, we offer instruction in French, Spanish, English and German, all by native speakers. INHolland believes in competence-driven education, so you work on team assignments based on real business situations in addition to sitting individual exams. In the third year, there is a 23-week internship in an approved (international) company of your choice.

Specifics

The Marketing Management programme is small scale which means you will have plenty of personal contact with lecturers, tutors and a study coach. When you graduate, you will be awarded the degree ‘Bachelor of Economics’ (B Ec.). This internationally recognised degree allows you to apply for master’s programmes in the Netherlands and abroad.

This programme is available at our INHolland campus in The Hague. The certification code is 34402. This English Stream programme is officially registered as ‘Commerciële Economie’.

Description of INHolland - Hogeschool INHolland

INHollandINHolland University of Applied Sciences knows that the choices you make in further education have a profound effect on your career prospects. That’s why they provide quality programmes in an international environment. It’s also why INHolland focuses on the practical application of theoretical knowledge, providing you with a qualification that is relevant to today’s professional world.

INHolland has a wide range of internationally recognised bachelor degrees which cover a variety of professions. It also has a teaching site in every major city of the Randstad – the heart of the country’s economic, political and cultural establishment. Whether you’re looking for the excitement of Amsterdam, the energy of Rotterdam, the history of Haarlem and Delft, or the culture of The Hague as a backdrop to your studies, you can be sure of learning and living in one of Europe’s most culturally diverse and economically vibrant societies.

However, the benefits do not stop there. INHolland has an impressive network of companies and partner institutions that gives you plenty of opportunities to study and acquire practical experience in the Netherlands and abroad. It also boasts an impressive array of modern facilities and a system of student career coaches and mentors.


Show all educations with INHolland - Hogeschool INHolland

Description of The Hague

The Hague

The Netherlands is the ideal place to study for an international degree. With a long history of international trade, the Netherlands of today prides itself on having one of the world’s highest concentrations of multinational corporate head offices per capita. Rotterdam is not only the world’s largest ports but also the gateway to Europe for many companies.

Amsterdam is one of Europe’s financial centres, and The Hague is home to over 150 international organisations, including the International Court of Justice. The entrepreneurial spirit is deeply engrained in Dutch society, and this is reflected in our range of programmes.

Here are a few other facts about the Netherlands:
• More than 1,000 international study programmes are offered, all of them taught entirely in English;
• The Netherlands does provide modern, high quality tuition. Students and staff work together, making integration into society relatively easy for foreign students;
• The cost of living in Amsterdam or Rotterdam is relatively low compared to other major world cities like New York, London, Paris or even Beijing.

The degree programmes that INHolland University of Applied Sciences teaches in English are provided at four locations throughout the Randstad – the cultural, political and industrial heart of the Netherlands. Each campus is unique, but they also have many things in common, such as collaborating with businesses and educational institutes abroad, providing facilities for those with limited mobility, and giving access to on-site libraries, ICT workstations and decent restaurants.

The four campuses:
- The Hague
- Amsterdam/Diemen
- Haarlem
- Rotterdam

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Contact information for INHolland - Hogeschool INHolland

INHolland - Hogeschool INHolland

Bijdorplaan 15
2015 CE Haarlem
Netherlands, the

Phone no: 31 (0) 23 - 522 32 75
www.inholland.com

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