Marketing and management are at the core of every business, whether this business is local or international, private or public, non-profitable, non-governmental or even governmental. Marketing managers solve problems, cross cultural barriers and focus on global issues. INHolland University’s bachelor’s degree in Marketing Management prepares you for a career in this fascinating area of business.
Since any company can achieve a global presence from day one, our programme focuses on international business. We consider questions such as: how does a consumer behave and why? How should we calculate the cost price? How can we optimise distribution and logistics? Who is our target group and how do we communicate effectively with it? How do we manage customer relations and improve our competitiveness? Other topics include analysing customer behaviour, optimising supply chains and e-business, helping a company establish a global presence, and dealing with clients from different cultures.
Marketing managers play an important role in business because marketing and management are at the heart of every organisation. Therefore, the marketing manager is an essential member of any management team. Successful marketing managers understand how to respond to the demands of the international market and how to communicate effectively with people from divergent cultures.
As a marketing management graduate, you have an array of positions open to you. Some of the highest paying and most sought-after jobs in business, governments and NGOs are: Marketing Manager, Product Manager, Purchasing Manager, Marketing Communication Manager, Client Services Manager and Account Managers in Advertising.
If you want to find out more about
Marketing Management, you can make an information request below and the school will contact you with further information.