Milan is the home of Made in Italy, of design in its broadest sense of creative culture, ranging from the decorative arts and industrial products to jewellery and food design. Milan is the home of the creative economy, capable of generating new wealth and intellectual property: patents, copyright, brand names, registered designs… the work done by the design industry is so intense here that it acts as a driving force, even for traditional manufacturing activities.

Rome, the eternal city: international and magnificent with its streets and its monuments, its piazzas and its fountains. Rome, the home of Cinecittà, social relations and cultural events; a strategic cultural focus of indisputable prestige, also in the areas of the visual arts and of artistic and cultural production: cinema, music, theatre, fashion, the performing arts, video production, publishing and advertising.

Madrid, in almost the precise centre of Spain , is a great capital, active, creative and unsleeping. Once an almost purely administrative city, it is now one of the driving forces of economic, cultural and tourism development in a nation of an incredible vitality and dynamism, a country that has rapidly become a driver of development among the 27 member states of the Europe Union.

Barcelona is not just a city; it’s a great space for exchange that is constantly growing in a dynamic, shared, creative spirit. Welcoming, plural, diverse, unique and passionate, Barcelona is a city open to all innovations and all cultures. A city to live in and to share, a city that has undergone a remarkable process of change and now has its sights set firmly on the future: from an industrial centre in the 19th century to a multicultural city of knowledge in the 21st century.

In recent years, Turin and Piedmont have been experiencing a period of far-reaching international re-evaluation, both of their scientific and technological heritage and of their historical, cultural, artistic, tourism, conference and wine and food resources. Turin is showing the world how to face the challenge of change and diversification with courage, forging itself a pioneering role as a workshop for experimenting and developing new entrepreneurial attitudes, alongside its more traditional manufacturing vocations.

A city that lives as though it were suspended between land and water. A place where the complexity of urban life is diluted by the rhythms set by nature and by the relationship – the only one of its kind in the world – between the breath of the sea and the bustling busyness of dry land. Venice the international city of commerce and history, tourism and the arts. City of major exhibitions and intense emotions, of the Biennale and the Golden Lion, of carnival along every canal and in every square, but also of silent islands and forests waiting to be discovered.