Milan is the home of Made in Italy, of design in its broadest sense of
creative culture, ranging from the decorative arts and industrial
products to jewellery and food design. Milan is the home of the creative economy, capable of generating new
wealth and intellectual property: patents, copyright, brand names,
registered designs… the work done by the design industry is so intense
here that it acts as a driving force, even for traditional
manufacturing activities.
Rome, the eternal city: international and magnificent with its streets and its monuments, its piazzas and its fountains. Rome, the home of Cinecittà, social relations and
cultural events; a strategic cultural focus of indisputable prestige,
also in the areas of the visual arts and of artistic and cultural
production: cinema, music, theatre, fashion, the performing arts, video
production, publishing and advertising.
Madrid, in almost the precise centre of Spain , is a great capital, active, creative and unsleeping. Once an almost purely administrative city, it is now
one of the driving forces of economic, cultural and tourism development
in a nation of an incredible vitality and dynamism, a country that has
rapidly become a driver of development among the 27 member states of
the Europe Union.
Barcelona is not just a city; it’s a great space
for exchange that is constantly growing in a dynamic, shared, creative
spirit. Welcoming, plural, diverse, unique and passionate, Barcelona is
a city open to all innovations and all cultures. A city to live in and
to share, a city that has undergone a remarkable process of change and
now has its sights set firmly on the future: from an industrial centre
in the 19th century to a multicultural city of knowledge in the 21st
century.
In recent years, Turin and Piedmont have been
experiencing a period of far-reaching international re-evaluation, both
of their scientific and technological heritage and of their historical,
cultural, artistic, tourism, conference and wine and food resources. Turin is showing the world how to face the challenge
of change and diversification with courage, forging itself a pioneering
role as a workshop for experimenting and developing new entrepreneurial
attitudes, alongside its more traditional manufacturing vocations.
A city that lives as though it were suspended
between land and water. A place where the complexity of urban life is
diluted by the rhythms set by nature and by the relationship – the only
one of its kind in the world – between the breath of the sea and the
bustling busyness of dry land. Venice the international city of commerce and
history, tourism and the arts. City of major exhibitions and intense
emotions, of the Biennale and the Golden Lion, of carnival along every
canal and in every square, but also of silent islands and forests
waiting to be discovered.
