
Everybody's talking new media and new technology, but no matter how much things change, one thing remains constant - the value of a great idea. Students who choose the
Bachelor of Communications Studies in Advertising Creativity major learn how to focus their ideas, and as a copywriter or art director put together a portfolio of work that can lead to a career in an ad agency's creative department.
Students on the
Bachelor of Communications Studies in Advertising Creativity programme are based in AUTs Advertising Creativity Studio.
The
Bachelor of Communications Studies in Advertising Creativity programme consists mainly of practical papers. Students have the chance to work on live briefs and to write and design real ads for real products. There may also be the opportunity for some students' work to be published in the media.
Core papers include Copywriting, Creative Strategy, Creative Principles and Practice, and Campaigns. Guest speakers from leading advertising agencies feature regularly throughout the year.
AUT's
Bachelor of Communications Studies in Advertising Creativity programme major is New Zealand's only member of the international D&AD University Network, the most highly regarded design and advertising industry body in the world. The programme also has the full support of CAANZ (Communication Agencies Association of New Zealand).