Bachelor of Business (BBUS)
The Bachelor of Business is designed as a vocationally-oriented degree program. It aims to produce graduates who are equipped to identify, describe, analyse and resolve business problems in both the private and public sectors. Achievement of the objectives of a student's studies will result in a graduate of high academic standard who is capable of competing for employment in a relevant professional area and pursuing career development in that or other related areas.
Majors:
- Administrative management
- Human resource management
- Management and leadership
- Marketing
- Supply chain management
- Tourism management
Graduates should possess attributes of familiarity with major business disciplines and knowledge and skills in problem identification, analysis and resolution and in communication, as well as specific attributes enabling them to work effectively in their chosen area of major study or major studies.
At the completion of the program, students should be able to:
- demonstrate strong communication skills
- understand the concepts, processes and procedures relevant to public and private organisations
- identify and evaluate the environments within which business is conducted
- demonstrate a basic understanding of the principles of commerce, quantitative methods, information systems and marketing
- relate organisational theory and behaviour to a business enterprise
- identify information needs appropriate to their studies, and apply the techniques required to gather and interpret such information
- identify, analyse and solve problems in two or more areas of business by selecting and using either quantitative or qualitative techniques appropriate to the resolution of business problems
- satisfy academic admission requirements for membership of relevant professional bodies
- act within the ethics of their profession.
