The Bachelor of Arts (Public Relations) program at Deakin's University provides you with a solid grounding in the principles and practice of public relations and communications theory, together with a wider general education in the social sciences and liberal arts.
Students at the Bachelor of Arts (Public Relations) program are exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. Students study the social and behavioural sciences providing an understanding of human and societal behaviour. The Bachelor of Arts (Public Relations) program also examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their associates, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
As a student you will have the opportunity to establish links with professionals in the industry through the Public Relations Institute of Australia Young Practitioners' program.
Applicants to Deakin's Bachelor of Arts should have successfully completed VCE, or equivalent, including a study score of at least 30 in Units 3 and 4 English (ESL) or 25 in Units 3 and 4 of any other English.
For you who are aged 21 or over on 1 January and fwho do not hold VCE or equivalent should apply under Alternative Admission. This category is open to those who do not satisfy normal entrance requirements, but can demonstrate relevant work or life experience.
Exciting and promising career opportuities awaits professionaks in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.
Bachelor of Arts (Public Relations)
$6,310* - Commonwealth Supported Place (was HECS)
Deakin University aspires to be recognised as Australia’s most progressive university. The school aims to achieve this by ensuring that all activities are relevant, innovative and responsive. From the campuses in Melbourne, Geelong and Warrnambool, Deakin successfully combines traditional values of excellence in teaching and research with an attitude that challenges conventional practices and produces new ways of developing and delivering courses.
Deakin University has an international outlook in all of its activities. Students from around the world are attracted to Deakin because of our commitment to teaching excellence, because the University conducts research that makes a difference, because ofthe industry partnerships and because of the tailored courses.
Courses are offered from bachelor to doctoral level, in traditional disciplines such as Arts and Science, in newer fields such as Environment and Nutrition, and in professional fields such as Architecture, Law, Engineering, Nursing, Teaching, Psychology and Business. From 2008, Deakin University has offered a Medical degree program.
The city of Melbourne, home to the Deakin University Melbourne campus, has a population of 3.5 million people. It is exciting and well-known for its music and cultural festivals, quality restaurants, entertainment venues, beautiful parks and gardens and excellent shopping.
Its world-class sporting and recreational facilities attract international events such as the Australian Tennis Open, Melbourne Grand Prix, and the International Cricket Test series.
Melbourne has been voted ‘the world’s most liveable city’* twice in the past four years, following surveys conducted by a UnitedStates research group, because of its clean environment, cost of living and quality of housing and education.
The Deakin University Melbourne Campus at Burwood provides single room accommodation for 200 students in a mixed gender and multicultural environment.
The Geelong Campus at Waurn Ponds also provides single room accommodation for 447 students in a mixed gender and multicultural environment. There is a six single bedroom house available close to the University that provides a self-catering venue for students seeking an off-campus option.
The Warrnambool Campus also provides accommodation for 240 students in a mixed gender and multicultural environment.
For more information, contact Deakin University!
