Bachelor in Marketing (Final Year)

The admission requirements for the Bachelor in Marketing (Final Year) are:

• The applicant must demonstrate that they have the ability, motivation and determination to successfully complete the course
• The applicant must be admissible to Higher Education through a diploma of secondary education/high school diploma with good results such as for Dutch students VWO, HAVO or MBO and for foreign students diplomas which are equivalent to e.g. the German Abitur (algemeine Hochschulreife), the British GCE A-levels or (I) GCSE grades A, B or C, the French Baccalaureat or the American High School (top stream or plus 1 year's college)
•  The applicant must have sufficient English language skills, if the applicant do not have the Dutch nationality, an IELTS test-score of 6.0 or a TOEFL test-score of 550 is required
• The applicant must have a three-year business, economic, marketing and/or management education
• The applicant must have practical workplacement or graduation assignment or some relevant working experience

The Bachelor in Marketing (Final Year) consists of following modules:

• Strategic marketing management
• Management control
• International marketing & law
• Direct marketing & Communication, PR
• Interactive marketing
• Experience marketing
• C.R.M.
• Supply chain management
• Business marketing
• Marketing Research & consumer behaviour
• Management & communications skills
• Negotiating
• European cultures & business languages

Upon completion of the Bachelor in Marketing (Final Year) graduates will be looking at a range of options including starting positions such as, assistant product manager, communication or advertising assistant, marketing adviser, market researcher. They can also look at postitions in the field of international business, for example as a sales representative, account manager, area manager as well as positions in the field of exporting.

Graduates may also  decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. The Bachelor of Marketing (Final Year) is an excellent step stone for further education.

BA of Commerce

The tuition fees for the Bachelor in Marketing (Final Year) are:

• Tuition fee (EU/EEA students): 1672 Euro
• Tuition fee (outside EU/EEA): 7200 Euro

Saxion University of Applied Sciences welcome international students to the Netherlands.

Saxion University of Applied Sciences is located in the east of the Netherlands on three campuses, in the characteristic cities of Deventer, Enschede and Apeldoorn. The university has a student population of over 22,000, of which 2,500 are international students of 55 different nationalities. Saxion University of Applied Sciences offer students Bachelor and Master programmes in over 30 different pathways.

The university has a rich history, which can be traced back to the 1875, and it is one of the largest institutions of higher education in the Netherlands. Two educational institutions, the Hogeschool Enschede and Hogeschool Ijselland, merged in 1998 and this paved the way for Saxion University of Applied Sciences and the important centre of expertise at regional, national and international level, it is considered to be today.

International programmes are taught in English in a large variety of disciplines and range from business to technical studies. Saxion's international programmes are nationally and internationally accredited and therefore the degrees are recognised throughout the world and enables students to seek employment in their home country or many other countries across the globe.

Saxion University of Applied Sciences offers Bachelor and Master Programmes that are monitored by the Dutch Ministry of Education, Culture and Science. The programmes, that are also accredited by several international bodies, assuring students that the programmes on offer are of a high standard, have proven to be extremely popular with students from around the world. At present students are taking Saxion programmes from countries as diverse as Indonesia, India, China, Taiwan, Russia, Germany, Brazil, Rwanda, Japan, Norway, Estonia, Lithuania, Vietnam, Hungary and Turkey, to mention but a few.

The courses are specially oriented towards the international field of activity and emphasize the importance of European and worldwide perspectives. As a university of applied sciences, Saxion greatly values practical skills and applied research. The programmes are highly focused on best practice and skills to be used in working situations, preparing you for immediate entry into the profession of your choice and further studies.