Bachelor in Marketing

Marketing is central to all businesses. All over the world, the key of successful business is based on the ultimate customers. What are their needs, wants, demands? What benefits and unique propositions are you able to offer? Is your customer unhappy, satisfied or moreover delighted with your offering? How is the competition responding to your activities and success? Are businesses from other countries entering your market? Probably you may want to expand to other markets too. How are you going to alter your company's strategy to cope with the fast changing macro and microenvironments?

Communication is changing dramatically. Traditionally one would consider mass media like TV and newspapers, but today, the customer likes to be in control of messages he receives. Widespread advertising is switching to narrowcasting, direct marketing, and ideally to 1-to-1 interactive communications.

And within this dynamic and rapidly changing environment, personal traits and understanding how to co-operate, are extremely important for all internal and external business contacts.

Based on the above. Saxion University of Applied Sciences has specially created this new one-year international degree course.

You have done an Business, Economic, Marketing and/or Management education including either

- a practical internship
- a graduation assignment
- some relevant working experience

It is up to the board of exams to decide about your situation.

The course subjects are:
- Strategic marketing management
- Management control
- International marketing & law
- Direct marketing & Communication, PR
- Interactive marketing
- Experience marketing
- C.R.M.
- Supply chain management
- Business marketing
- Marketing Research & consumer behaviour
- Management & communications skills
- Negotiating
- European cultures & business languages

After graduation, students might return to their home country and commence their career. Often they are involved in family enterprises or in international operating companies.

Starting positions may be in the field of marketing like (assistant) product manager, communication or advertising assistant, marketing adviser, market researcher or in the field of (international) business like sales representative, account manager, area manager and in the field of exporting.

The marketeer will to be able to use knowledge, intuition, skills and experience to hold positions of responsibility at middle and higher commercial management levels.

We also experienced, that many students decide to continue their education at Saxion Universities or another University in Europe aiming for a Masters Degree. Our final year is an excellent step stone for further education here or elsewhere.

Bachelor of Commerce

Tuition fee (EU/EEA students): 1600 euro
Tuition fee (outside EU/EEA): 7200 euro

Saxion University of Applied Sciences welcome international students to the Netherlands.

Saxion University of Applied Sciences is located in the east of the Netherlands on three campuses, in the characteristic cities of Deventer, Enschede and Apeldoorn. The university has a student population of approximately 20,000, of which 2,000 are international students. The University offers Bachelor and Master programmes in over 30 different pathways.

International programmes are taught in English in a large variety of disciplines and range from business to technical studies. Saxions international programmes are nationally and internationally accredited and therefore the degrees are recognised throughout the world and will enable you to seek employment in your home country or many other countries across the globe.

Saxion University of Applied Sciences has offered Bachelor and Master programmes for more than ten years now and they have proven to be extremely popular with students from around the world. At present students are taking Saxion programmes from over 55 countries as diverse as Indonesia, India, China, Taiwan, Russia, Germany, Brazil, Rwanda, Japan, Norway, Estonia, Lithuania, Vietnam, Hungary and Turkey, to mention but a few.

The courses are specially oriented towards the international field of activity and emphasize the importance of European and worldwide perspectives. As a university of applied sciences, Saxion greatly values practical skills and applied research. The programmes are highly focused on best practice and skills to be used in working situations, preparing you for immediate entry into the profession of your choice and further studies.

Bachelor degrees