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Summary
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This BSc (Hons) Marketing with Psychology combined degree programme will give students insights into both the worlds of marketing and psychology.
Aimed at students planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management, the psychology element will provide knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.
The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
Teaching for this BSc (Hons) Marketing with Psychology is carried out through a combination of formal lectures supported by tutorials and seminars.
Students wishing to study BSc (Hons) Marketing with Psychology must meet the following requirements:
The University of Buckingham was founded in 1976. It is the only independent University in the United Kingdom to hold a royal charter, which gives it the power to award its own degrees. It is a non profit-making charity. From the outset its primary aim has been to focus on the teaching of students, at a time when government has decided that research should be a university’s primary goal (though of course Buckingham has significant and growing research strengths too).
Buckingham is a thriving and challenging academic community, dedicated to excellence. However it remains a university on a human scale: with just under a thousand students on campus it is a place where nobody is lost in the crowd and friendships are quickly made. It has one of the best student to staff ratios in the world and its professors and lecturers are as involved with students as is humanly possible. Thus it is not surprising that it heads the league tables of student satisfaction.
The value of a University of Buckingham degree is acknowledged throughout the world: look at the achievements of our alumni on pages 18-19. Although the University is independent, it voluntarily undergoes inspection by the QAA - the body which monitors standards in all UK universities.
At Buckingham it is possible for you to complete a normal three-year honours degree in two years. This is not a soft option and there are no short cuts; it should not be confused with a two-year foundation degree or a two-year honours degree where each summer you undertake distance learning or independent reading. Here you simply forego the conventional long summer vacation and are taught on campus for four terms rather than three each year. Although all students pay fees, your saving on living expenses makes a Buckingham degree remarkably cost-effective - and you will be able to start earning a year before your counterparts in other universities.
You may prefer to work at a more leisurely pace or incorporate a period of work experience in your studies. Most of the programmes offered at the University of Buckingham are flexible enough to allow this.
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Hunter Street
MK18 1EG Buckingham United Kingdom |
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To request information from BSc (Hons) Marketing with Psychology, please fill out the following information: