John Cabot University offers a
BA Marketing program, designed to prepare students before entering the world of marketing. This degree combines the practical tools and skills required for those wanting to pursue a career within marketing. At the same time, the program focuses on the traditions of critical thinking and writing that are at the core of a liberal arts education.
The
BA Marketing program gives students a solid foundation in the core conceptual fields for a marketing professional:
- the study of market dynamics and consumer behavior theories
- the comprehension of the marketing strategy scope
- and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management
If you want to find out more about
BA Marketing, you can make an information request below and the school will contact you with further information.