The University of Portsmouth offers a
BA (Hons) Marketing. Faced with today's highly sophisticated customers, the need for effective marketing is greater than ever. For businesses to achieve their aims in the face of increasingly demanding customers and against ever greater competition requires a deep understanding of customer needs and the ability to offer highly distinctive and valued products and services in new and interesting ways.
The modern marketer requires knowledge and skills in both the 'internal' and 'external' aspects of marketing. Aspects such as advertising, public relations and sales remain important, but must be integrated with other capabilities such as market research, analysis and product design.
Marketing has become a philosophy of business, an expertise required across all areas and not just within a company's marketing department. Hence, marketers must be able to work with specialists from other business disciplines.
This
BA (Hons) Marketing degree may be studied over three or four years and will provide a firm grounding in all aspects of modern marketing. If you choose the popular four-year sandwich route, you will also have the opportunity to work in a full-time marketing job throughout your third year. This gives you the advantage of relevant experience as well as a qualification.
If you want to find out more about
BA (Hons) Marketing, you can make an information request below and the school will contact you with further information.
