AP-degree in Marketing Management

Students educated outside Denmark should have a suitable upper-secondary (16-19) qualification, corresponding for example to UK A-Level or USA High School equivalent or appropriate other qualifications/background, for example acquired from working experience.

Additionally, students must have a level of competence in English (or Danish) and Mathematics in order to cope with the study requirements of the programme.

For students who do not meet the mathematics requirement, a supplementary remedial course is offered - contact the IBA for further details.

Through your work on theory and practice within management and HR you gain insight into how a company’s different departments fit together and can be
developed. You work on skills development, communication in management and analysis tools. You gain an overview of strategic connections in a company
and how they can be developed.

Future
You can typically find a job as a personnel consultant, project manager, consultant, coordinator, or similar.

Core subject
Human Resource Management

Elective subjects
Leadership
Strategic Management

Compulsory Core subjects
International Marketing, Global Communication, Financial Management, International Law, Organisation, Value Chain Management, Project Management, Global Economics, Design, IT.

You study international subjects and combine theory and practice, learn about the global value chain and  how companies act within it in relation to purchasing, exports, outsourcing, off-shoring, and how related cultural differences and connotations also have a great influence on how companies manage in the international marketplace.

Future
You can typically find a job as a marketing coordinator, international coordinator, export coordinator, sales manager, key account manager, buyer, or similar.

Core subject
Sourcing

Elective subject
Export
Culture based Marketing

Compulsory Core subjects
International Marketing, Global Communication, Financial Management, International Law, Organization, Value Chain Management, Project Management, Global Economics, Design, IT.

 Throughout the course you will learn to prepare and lead transferrable tourism concepts. Furthermore you will develop and improve companies’ concepts through
innovative and qualitative processes. Ultimately the focus will be on service management and the important roles which e-commerce and the personalized sale have for the
customer’s perception of the product.

Future
You can typically find a job as an events manager, events coordinator, communications officer, coordinator, product manager or similar within the tourism industry.

Core subject
Sustainable Tourism Management

Elective subject
Innovation and quality management
Tourism service management

Compulsory Core subjects
International Marketing, Global Communication, Financial Management, International Law, Organization, Value Chain Management, Project Management, Global Economics, Design, IT.

AP in Marketing Management

Top-up Bachelor´s degree: BA in International Business

Tuition Fee
EU citizens and citizens of the EAA (Liechtenstein, Iceland, Switzerland and Norway) are automatically eligible for free tuition. This can also apply to students from other countries who have Danish residency

Citizens from other countries who are not eligible for free tuition pay 65,000 Danish Kroner (DKK) per year (total for the two years 120,000 DKK). The fee for the first year must be paid upon enrolment. The fee for the second year must be paid before the end of Semester 2 in the first year.

Visa
If students come from countries where a visa to study in Denmark is required, the Danish Foreign Ministry requires proof that they have sufficient funds to support themselves while studying and living in Denmark. Normally a visa is issued only when the first year fee has been paid in full.

Study Abroad at The International Business School!

The higher education department of The International Business Academy evolved from the merging of a number of smaller schools over the past 100 years. The Academy is now offering offering students the opportunity to undertake practical work placements and study exchanges throughout the world as an integral part of their study.

The Academy offers a firm theoretical foundation in a unique combination of theoretical study with practical experience, the opportunity for the student to develop into a professional, competent, enthusiastic and internationally oriented individual and a study environment which is globally and innovative oriented.

As part of the introduction programme which also include a buddy- and tutor programme, the IBA offers exchange and international students a Danish language crash course. The purpose of the course is to learn some basic Danish language. In addition, throughout the stay at the IBA exchange and international students can sign up for an e-learning based Danish language course.

In co-operation with IBA students, staff, course managers and advisers from around the world, IBA has a quality-assurance process designed to maintain and improve standards in the various components of our programme delivery including: Teaching, work placements, projects, facilities and resources. Currently, there are approximately 350 students on IBA programmes. Students come from Denmark as well as abroad and they themselves form the basis for an interesting, attractive and international study environment. Locally, regionally, nationally and globally, The International Business Academy is today synonymous with high-quality international business education.